Marketing isn’t advertising, public relations, social media, or trade shows…. it is all of them and more. It’s using all resources at your disposal and knowing the part they play in your marketing. Some marketers use them together but not interdependent, losing vital effectiveness. We understand that each element is part of a larger whole. For it to be effective, they must work together in harmony. They each play a different role, but a different role that is interdependent on the other elements. True value is knowing how they perform together to better maximize their effect. That means understanding when you’re seeing indications that parts of the whole or the whole itself need augmentation, replacement, change, or simply to end. That’s the difference between experience and exuberance.
